August 10, 2019

Gothenburg, the city where a lot of ideas are born and shaped, but not always the city where dreams are executed and flourished.

Way Out West though, it has earned the legacy to be one of Sweden's finest and most hyped music festival AND it's actually located in the hea...

July 11, 2019

Through the past six months we've stayed in contact with the new started online retailer EverythingUrban. Their philosophy simply goes hand in hand with us, and their name says it all...

We sat down for an interview and told our story. Read this piece of artwork, this i...

September 1, 2018

Being entitled as an artist and having the pressure to deliver so called “art” is probably the most detractive part of an artist according to Oscar Berg.

Oscar is a Gothenburg based skateborder and animator/ illustrator. His unique style of expression is very influenced...

August 16, 2018

The "'Til Death" release party

No one expected this!! An overly crowded club, screaming people, busy staff, full ashtrays, long lines to the bar which resulted in long lines to the toilets…

- Yeah, this is literally how our release party for our collection “‘Til Death” e...

August 13, 2018

The collection has come to life for one reason, to represent the life of a truly passionate individual. This is the core value of our brand, staying true to your dreams no matter what because things aren’t always glamorous. If you stay on it through all ups and downs y...

June 23, 2018

We’ve always been inspired by people who dare to stand out from the crowd, those who dare to walk left when everyone is walking to the right. An act of boldness is what it takes. “XLNC GOTHENBURG by” is a project where we team up with creative people to let them speak...

June 14, 2018

UNiTED 4 HiPHOP is a dance battle event taking place in Gothenburg, Sweden. The concept was founded and driven by the 19 year young hiphop dancer Mahan Zirdehi.

Let’s jump right in to it, with that we present you an exclusive interview about the swedish hiphop dance sce...

January 13, 2018

In the city of Gothenburg you can find thousands of people involved in music, but one of the most outstanding music makers are the crows themselves, the guys from “Crowgang”!

Crowgang is an underground rap crew of four people; Chuk, grantWill, MXL and Wado. A majority o...

December 10, 2017

The vision and the bold attitude within this underground community is really what sparked the idea behind "Fast Lane". The creation is not a shoutout to the outlaws or an attempt to raise the greed of street racing, rather a production showcasing the art form and...